Forget the Dress: The Best Meme of 2/26/2015 Was the Runaway Llamas

Published Feb. 26, 2016 on New York magazine’s Following (now called Select All).

One year ago today, two llamas, tired of being cogs in the petting-zoo machine, saw an opportunity to break free of their mundane lives as retirement-community emotional-support animals and ran toward hope of a new life. Toward freedom.

It was just before 1 p.m. in Sun City, Arizona, when the best livestreamed chase ever began to reach bored office workers’ screens across the country, perfectly timed for the West Coast lunch lull and prime mid-afternoon slump time on the East Coast.

“LLAMA WATCH:” the local news station’s tweet began in inviting all-caps. Say no more. For the next half-hour, we joined together IRL and URL to cheer on these freedom-loving rebels — Thellama & Llouise — getting a sweet taste of life outside their petting-zoo handlers’ shackles.

And what a glorious 30 minutes it was! We high-fived when the llamas, seemingly cornered by police, ready to meet their caged end, bolted through an opening and once again evaded the oppressive animal-control state. We applauded their commitment to the team, rooting for them to stay together when one llama was lingering a little too far behind the other — “strength in numbers,” and all. We lamented when they were inevitably separated, as we all knew the end was nigh. They must’ve been so scared without each other, those poor llamas.

Usually, when a police chase grabs the nation’s attention, it’s for much more sinister reasons. With the Great Llama Chase of 2015, the stakes were low. The cops didn’t appear to use weapons other than lassos. Since this unfolded in a retirement community, the roads were relatively empty and low-speed. Llamas running don’t really require cops in cars to floor it, anyway.

The llamas, at times, even roamed at a leisurely pace, trotting around, taking in the lush Arizonan scenery of dry grass, sidewalks, and dirt. (Hey, it’s got to be better than a petting-zoo pen full of your own poop.)

This sense of endless, expanding leisure couldn’t last forever. Just a few hours later, in the early evening on the East Coast, BuzzFeed hit publish on the defining work of the viral-web era, “What Colors Are This Dress?” The internet, pop culture, the words the dress, and our lives were never the same.

We’d gone from cheering together to arguing with each other, disparaging the eyesight and intelligence of friends and family. Instead of laughing and smiling at the silly llama chase, we were getting headaches from color combos (I think I saw periwinkle and pink at some point), squinting to see the colors shift before our strained eyes.

Writers and editors and social-media managers scrambled to find their angle on the dress. Angry tweets were fired off. Bad memes were plastered all over social media. Relationships were tested. To this day, friends will not trust my judgment on colors — because I saw the dress in the right colors.

The simple truth is this: A good meme is hard to find. Those llamas had broken their chains and risked their lives to give us something to stare at. And instead of giving them their rightful place as that year’s great viral story, we gave in to the — honestly, super-ugly — striped dress.

Continued: Read the fully story on


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