Track: SALES – “Vow”

Published May 22, 2014 on The Le Sigh

SALES’ makes intimate pop that will never get old.

Over the last 10 months, SALES have been releasing singles on soundcloud as a steady build to their first full-length record (TLS covered their “Renee” / “Tonka Time” 7″ earlier this year). SALES’ newest track “Vow” is also a slow build in itself; it hangs at the same relaxed pace throughout, thanks to a boomerang guitar line and Lauren Morgan’s gentle voice. As Lauren sings, she bounces on top of each word and never reaches her full volume, like you’re hanging out and playing music in her room but don’t want to annoy the roommates. Jordan Shih provides deceivingly subtle backing on drums, also never making more noise than absolutely necessary. The Orlando duo toes the line of folk, indie pop, lo-fi and minimalism and refuses to commit to one genre, which is part of SALES’ intimate appeal. “Vow” tackles the confusion of intimacy, as well: “Looked at you too long at last / Fell apart in the lows of a laugh.” To cap off the 3-minutes, liquid guitar riffs flow over Jordan’s steady rhythms giving the perfect finishing touch. If you’re in the NYC area next month, come see SALES play at the Paper Box on June 20, presented by THE LE SIGH, with Kaiotic Music and The Epoch. Florist, Small Wonder and Told Slant will also be playing.

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